RunX Festival / New Orleans
Art Direction
Design Lead
Ian Dalton / Art direction
Derek Raymond / Graphic design
Kaci Henderson / Graphic design
Ping Smith / Graphic design
Emily Tribe / Production design
James Gottfredson / Motion graphics
Each year, Sunrun hosts an immersive conference experience for its top-performing teams. The goal is to reward, recognize, and reinvigorate company culture. For 2025, we were tasked with more than just branding another event. The creative team needed to deliver a bold, cohesive visual identity that honored the energy of New Orleans while elevating Sunrun’s internal brand expression. The scope was extensive, encompassing every facet of the attendee experience, from digital installations to physical merchandise.
Designing for a large-scale corporate event is challenging under any circumstances. Executing a full visual takeover of Caesars Palace Stadium, however, required an extraordinary level of coordination, creative execution, and logistical precision. Every visual element in the environment was influenced by our design system, from the moment attendees arrived in Las Vegas to the final keynote presentation on stage. We developed and implemented a cohesive brand identity that extended across swag, environmental graphics, motion content, social media, and digital signage.
The core of this initiative was the complete transformation of the stadium. We synchronized a complex network of LED signage throughout the Caesars campus, deploying motion graphics that were timed precisely to programming cues. This effort went far beyond standard event branding. It was a fully immersive experience, designed to envelop attendees in a unified visual language across an enormous space built to accommodate tens of thousands of guests. Our responsibilities covered the entire design pipeline, including spec compliance for large-format digital displays, print production for banners and posters, asset versioning across internal departments, and maintaining brand consistency across dozens of channels and vendors.
The logistical demands were just as intense. Our team had to anticipate user experience at every level, from stadium wayfinding and swag distribution across multiple hotel towers to timed content releases on social media and real-time updates to speaker presentations. The project required constant adaptation and cross-functional alignment, with design as the central organizing principle. This was not only a creative achievement, but also a demonstration of operational discipline and systems thinking applied to live-event execution.
We grounded the design direction in the cultural and visual richness of New Orleans. Drawing from vintage jazz posters, Mardi Gras traditions, and the aesthetics of the French Quarter, we developed a vibrant and flexible system rooted in hand-drawn elements, retro-inspired photography, and contemporary Cajun color palettes.
The team designed and executed a complete brand ecosystem:
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Custom event identity and typography
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Large-scale signage systems, including floor decals and pop-up installations
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Branded apparel and attendee swag
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Motion graphics and stage visuals for main sessions
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Presentation templates for executive keynotes
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Posters and large-format environmental graphics
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Full integration with the stadium’s digital signage infrastructure
Our design language emphasized adaptability and rhythm, ensuring visual consistency while allowing for variation across formats and scales.
More details coming soon...